My Inc.com post – Sharing Content with RSS can improve your marketing

From the Start-Up Toolkit

I’ve been writing about having a small business website, in 8 Options to Quickly Build a Web Presence for your Startup, about using a blog to promote your business in Building Success By Blogging: An Architect’s Story and even about Smart Blogging Strategies. Today we’re going to explore the magic of a technology called RSS, which stands for Really Simple Syndication. RSS lets you publish content on your site, and have other people easily view it on many other sites.

While RSS is well known to many of my technical friends, it really can be a magic way to improve your marketing presence. All blogs create RSS feeds, which is why I often recommend a blog to customers.