Comments on: Social Media Crisis Communications Case Study – United Airlines Breaks Guitars

By: kristina » Crisis Communication #1

kristina » Crisis Communication #1 — Tue, 09 Feb 2010 06:32:41 +0000

[...] just the general public, but major publications such as the LA Times. There were a lot of blogs about it as well. In a matter of a week, over three million viewers had seen this video. It was [...]

By: Five Ways to Explain Public Relations to Your Mama « PRoactive thinking

Five Ways to Explain Public Relations to Your Mama « PRoactive thinking — Tue, 19 Jan 2010 02:39:05 +0000

[...] To prevent reputation damage and physical harm: prepare, prepare, prepare. For instance, United Airlines could have prevented a YouTube video ranting about its service to explode if they would have [...]

By: Framtidsspaning kring marknadsföring | Internetionalisering

Framtidsspaning kring marknadsföring | Internetionalisering — Sun, 20 Dec 2009 21:16:28 +0000

[...] Företag börjar (måste börja) inser att den förändrade logiken tappar i förtroende och därmed i effekt. “Conusmer-generated-content” som uppnår spridning undergräver den traditionella marknadspengen. (Omtalat exempel: United Airlines Breaks Guitars). [...]

By: When Good Consultants Go Bad

When Good Consultants Go Bad — Tue, 25 Aug 2009 14:57:27 +0000

[...] when its time to do so. It was the right platform, but not necessarily the right audience. Also, I wasn’t looking to create a United Airlines type of situation (although I felt much the same way) for the company. I just wanted to share my own frustrations [...]

By: Nicolette Toussaint

Nicolette Toussaint — Thu, 30 Jul 2009 23:05:54 +0000

This is a fabulous blog and a terrific case history. I work in marketing for a university, and I sent the link to every one of my colleagues in marketing and PR.

By: fredericguarino

fredericguarino — Mon, 13 Jul 2009 18:25:15 +0000

Great post Howard !