CUNY released the panel as a podcast, and you can listen to it on the page referenced above.

Figure out how to make your knowledge invaluable to others. Get known as the “go-to” person for your area of expertise. Harness your introverted strengths, and write or deliver presentations on what you know that others don’t to increase your visibility. “Say you’re an expert in ferrets,” says Howard Greenstein, social media strategist and president of the Harbrooke Group consultancy. “If you publish a ferret article a week for 52 weeks, before you know it, you’re going to come up a lot higher when someone types ‘ferret’ into a search engine than if you just have a site that says, ‘The Ferret Expert.’”

Ferrets? It seemed reasonable at the time. Thanks to Nancy for including me. (Consider this blog post self promotion for an extrovert.)

UPDATE: This is a part-time gig, and the class is in the evenings. I’ll still be working with clients as usual.

Texting Isn’t The Distraction, Driving Is: A Parable For Social Business – /Message

The revolution in perception is to consider driving the car the distraction that takes your attention away from texting. Then the push is on to invent new technologies to change the basis of driving, instead of regulating texting.

He notes that changing the radio isn’t outlawed, but can be just as distracting – but we’re used to it. Stowe goes on to note that in the same way many executives think Social Media usage at work is the distraction rather than the work, that perception will change over time.

ATTN Nonprofits: Major Changes Coming Soon to Facebook Fan Pages « Nonprofit Tech 2.0

Scheduled to occur sometime between late 2009 and early 2010, some major changes are coming to Facebook Fan Pages.

One big change is that Status Updates won’t show in the news feeds of all your fans. Fans will have to “like” the update and comment on it to increase its popularity.

Another one is that the “Boxes” tab is going away. Hat tip to Kendra Kellogg in the comments of the previous article for pointing to an article that explains how to move your custom Boxes to Static FBML tabs. 

At least there’s a little notice for this change but I believe it is going to affect a lot of people’s Facebook design.

Google Wave’s Massive Potential for Business Users

But taking the time to understand Wave and how it works might be a worthwhile investment for business users. Here’s what Wave could mean for the future of business communication and collaboration.

This came out of a lot of usage, and talking with people from the Google Wave team via the Supernova Network Age Briefing as well as in person at the Supernova Conference. 

I have already seen some good comments – love to hear your feedback.

Join me, Social Media Club New York and a select number of PR, marketing and communications professionals for PR Camp™ New York. PR Camp New York is a full day of highly interactive discussions on social media — complete with marshmallows and a virtual campfire. It will explore how to market, measure and manage the opportunities and challenges that social media presents.

PR Camp is running in an unconference format – so no powerpoints, no panels, and no canned demos. Just hard core learning from Brand, Agency and Social Media execs from top companies in their fields.

Social Media Club New York members (and any of my friends reading this post) get a ten percent discount with promo code *SMCPRCAMPNYC.* The Early bird ends 10/30, so you’d better hurry to save some money. I hope to see you at PR Camp

Here is what I share with many of my classes.

Blogging is meant to be personal. A blog with a ‘corporate’ or ‘PR-speak’ tone does not become popular or well read. People associate blogs with authenticity and conversational tone.

Your blog is a conversation. You say something, and people have the ability to say something back, either in the comments, or by referencing your post on their blog and responding. By allowing this back-and-forth you learn new things, and keep your audience engaged.

Blogs are great places to conduct interviews. Is there someone you want to meet and talk to, but never knew how before? Call and ask for an interview. Everyone likes to talk about him or herself!

Add pictures, they’re worth a thousand words. But make sure you’re using your own pictures, or pictures you have a right to use. Don’t take the copyrighted works of others. Review Creative Commons http://creativecommons.org/ licensing, where you can use people’s work if they allow it, as long as you attribute it to them. Photo sharing sites such as Flickr.com allow people to tag their photos for sharing.

Finally, don’t blog angry. If you’re upset or believe that you’ve been misrepresented, write your copy and show it to someone, or wait one hour and re-read it before you post it. You’re a publisher with a world-wide audience. You may not only damage your own reputation and the reputation of anyone you write about you may also commit libel (and search engines are able to keep original versions of remarks around.) The legal definition of libel is “a written statement unjustly damaging someone’s reputation.” (source: http://en.wiktionary.org/wiki/libel ) Can you be sued for blogging? Sure. This is America – they can sue you for anything!

Seriously worth looking at is the Legal Guide for Bloggers. I am not a lawyer but the guide has useful ideas.

• Be careful when republishing ANY information from another site or source, (copyrighted or not) and always provide a citation to where you found the information.
• Watch for guidelines about the usage of logos, trademarks, and other protected and valuable items of intellectual property.
• Learn the differences between being a publisher and being an editor.

And of course, if you have questions, ask an attorney!

How do you start a blog? Check this article I wrote about 8 Options to quickly build a web presence.