Social Media Strategy Consulting Projects

As some of the work we do is quite sensitive and may apply to company strategic planning, we respect the decision of our clients to decline being named on the Web. The client names can be used in discussions with Harbrooke group.

WE tv Cable Network and WEtv.com - The WE Vote 08 project, WE tv’s 2008 Public Affairs Campaign::

In July 2008, Harbrooke was asked to assist WE tv’s 2008 public affairs focus, “WE Vote 08,” in developing and implementing a social media strategy to help get women registered to vote, while also galvanizing them to get to the polls during a Presidential election year. With Senior Associate Consultant Stephanie Agresta as the dedicated WE Vote ’08 blogger, Harbrooke executed a Twitter and Blogger relations campaigns, produced on line videos and photos in support of the effort, and executed select in market events to engage women in the election process. Online traffic to WEVote08.com increased by a factor of four, and traffic to the site’s critical voter registration page increased several hundred percent.
Additionally, Howard Greenstein of Harbrooke has presented to both mid-level and high-level Executives at WE tv at onsite and offsite meetings, helping bring to light trends that could benefit the network’s presence within the social media community.

Unnamed Fortune 200 Client

Did a full assessment of how this $6B division of a Fortune 200 company could create a Social Network among its clients, partners, influencers and suppliers. Worked in conjunction with their branding and advertising firm to asses the competitive landscape. Worked with internal marketing and technology groups to help them understand the content creation requirements, participation imperatives, and technology implications of having a Social Network with their clients. Gathered requirements and feature requests from many different internal resources, and interviewed clients for their participation concerns. As part of the process, Harbrooke Group assessed over 7 major white label Social Networking packages, helping the company to understand the options available and the possible feature sets.

PR Firm Weber Shandwick

Social Media Strategy and consulting with their team, including blog analysis and daily reports, on behalf of an unnamed Fortune 500 client. Harbrooke also worked pro-bono with the Weber team in support of the Stand Up to Cancer initiative’s Virtual StandUp. Work in Fall-Winter 2008 includes blogger outreach and strategy work for 2 different clients under NDA.

The Association of Junior Leagues International

Howard Greenstein spoke at AJLI’s national conference in March 2008. After his speech on Social Media, there were so many inquires that AJLI asked Harbrooke to create a guide for Junior Leagues on the implementation and use of Social Media for recruting, member retention and community outreach. Topics included Facebook, Blogging, and use of private groups for collaboration. Harbrooke delivered this to AJLI right before their leadership conference in October, 2008. Greenstein was a presenter at the event, and his materials are referenced in this blog post about Facebook and Blogs for Non-profit Recruiting and Communications.

Marketing Technology Strategy and Online Content Consulting