The Harbrooke group has helped clients large and small with strategy and planning of digital media projects.
- Social Media Monitoring, including measurement, tracking conversations and creating strategic responses
- Policy creation and social network participation training
- Podcasting, Video Creation, and media creation consulting
- Digital media strategy, evaluation and implementation
Representative Harbrooke Blogging Case Studies
“Howard and Stephanie are extremely well versed and well networked within the social media industry. When we needed a “go-to” consulting group to help us become even more immersed as a network and as an initiative into this arena, they were there with an excellent strategy and plan, all within our budget.” – Heather Umen, VP Brand Experience & Events, WE tv
“Howard Greenstein of the Harbrooke Group has been a great partner in our Social Media efforts with clients. He has been an insightful Social Media and Social Networking Strategist, an effective blogging coach and a consistent implementer. His work with the Pass Open Records site contributed to our accomplishing a key public policy change. We continue to work with him to find innovative solutions in the evolving social space.” – Chris Bravacos, President + CEO, Bravo Group
Before you join into a community, or a small group conversation, just like at a cocktail party, you should listen in, understand the flow of the discussion, and figure out the right place to interject. We’re experienced in doing this, having been part of online communities since the late 1980s. We can guide you to your potential audience, and after listening, figure out the right strategy to start to engage.
There’s strategy behind successful participation. From Email to Facebook, Twitter to Blogs, people expect different types of interaction. If you’re not a “Digital Native” you’ll do well to have a guide. You might be able to make it around a foreign country with a phrasebook, a map, and a lot of pointing and gesturing. But on the Internet, it pays to have a native who speaks the language and can show you the best spots – and knows how to get in and get a good table.
Harbrooke Group can help you create a strategy that utilizes the kind of media appropriate for your company and brand message. From in-depth white papers (Corporate social responsibility and social media, on Google+, how to measure social media, brand protection) to short articles (how an infographic saved a company on Inc.com, Facebook Groups on Mashable) to speaking at events, Harbrooke has the experience working with large brands and agencies to deliver.
Sometimes your offering calls for a different direction. You need to tell your story, or host a space where your audience will want to participate. From a blog to a specifically created private social space for your company and customers, we’re able to guide you to the right organizational strategy and correct tools for success. From training an employee for social media compliance to working with your leadership to evaluate social network platforms and create policy, the Harbrooke Group has the depth of experience and knowledge to make you successful.