For today’s post I want to credit Stephanie Booth, whose blog I saw recently (after not seeing it for too long) and found a link to an excellent series of pieces from JP Rangaswami. JP is Chief Scientist at SalesForce.com, and I know him going back a few years to the time he had a similar role at BT.
JP is always good at putting together a bunch of great thoughts.
- The Plural of Personal is Social - in which JP describes business of “old” – ie. before the 1980s, when we had to actually go to the store, we often knew the clerk or owner, and got personal service. He clearly describes the state of the world now, and how companies are trying to get back to that place where relationships with customers are possible. At least some companies are.
- Social is the plural of personal: a continuation of yesterday’s post -A discussion of scale and dehumanization in business. And some possible antidotes.
- Social is the plural of personal: Part 3 - about relationships, covenants, and going down to the local pub, where everybody knows your name.
- In The Social Customer JP reminds us what a customer is, and how they want to be treated.