Elevator Pitch in Action

This is my latest article From the INC. Start Up Blog on the Elevator Pitch in Action :

Last week I wrote about the Elevator Pitch, Reloaded. Today at the Expo, I got a hallway elevator pitch that hit many of the important points in that article. The person didn’t know I was a blogger for Inc., or that I wrote the article. She just gave a passionate pitch that really hit all the points for me, so I thought it’d be worthwhile to show you an example of someone doing it right.

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