The American Express Members Project

Last Friday, I spent time at American Express talking to the top 25 finalists in the Member’s Project. The Member’s Project is an effort to take top projects that can make a difference in the world, and give them part of $2.5 Million dollars. Anyone who is a card member can vote for their favorite project and the top 5 projects share the money.
I was privileged to speak to the group about how they can use Social Media techniques to get their stories out. Some of my key points were that the the 25 finalists were not trying to get people to read their blogs or join their Facebook groups – that’s an effect. They need people to take action – vote for their project. And, as only cardmembers can vote – they need to make sure that the people who pass on the project stories continue to pass them on *even if they can’t vote.*

The bloggers at the “Help Women and Children Survivors of War Rebuild” reviewed the call.

I’m glad I was able to contribute to these kinds of efforts.