Social Media Jungle –
These are real-time notes. Typos included.
Presence is the key to Social Media – from “dial tone” to presence – which will trigger conversation more directly than just dial tone – whether FB or Twitter or other.
Based on your relationships and what you’re sharing – that is what triggers business and relationships
Raising Armies and Navigating the 7 Seas of Blogging
– There was the Naval/ Queen’s fleet – England would try to fight America, but we fought in a non-standard way. SO England found Pirates to fight for them.
– English cared about the paint job on their ship. Pirates didn’t. They just did what was asked of them.
Difference between Engineers and Marketers – “This is how we do stuff” vs. “We’re going to die! Oh, wait, my mistake.”
Get over the notion that we’re doing some thing cool, and DO SOMETHING with it.
At end of Matrix – Neo realizes he no longer has to Dodge the bullets – he can just manipulate the data.
SO Ignore the leadership who don’t get it – and work with people who do or who want to get it.
2009 – Work outside your own company framework and engage with them. Build virtual group, teams, organizations and engage.
UPDATE: My comment – This year, 2009, should be the year we stop telling people they “don’t get it” and what I hope to do this year is to make sure everybody gets it.