Mack Collier wrote this in early January, and I only just stumbled across it, but it is a piece worth reading and remembering.
And as people discover this space, they are looking for people to give them guidance… They start hearing about the ‘right’ way to blog, or the ‘correct’ way to use Twitter.
What they are really hearing is someone take the way that THEY use these tools, and offer them as being the ONLY way to use these tools.
Here’s my rule: Don’t listen to these people.
While Mack makes some good points – that you shouldn’t look for “rules” on how to use sites, there are guidelines – if you get on Twitter and start telling everyone to look at your spam-creating multi-level marketing website, you’re probably not going to have a lot of followers. If you blog about stuff no one wants to read, again, the audience will self-select. But if you can find a new way to use social technologies outside of the established ‘rules’ – that can generate interest, money and new business.