Colleges recruit using Social Media The Advocate – College students being recruited via social media

Colleges and universities are using social media to recruit and research prospective students, and it is becoming increasingly clear that online behavior can have important consequences for young people.
Also in the study:
• Colleges and universities are outpacing U.S. corporate adoption of social media tools and technologies (13% of the Fortune 500 and 39% of the Inc. 500 currently have a public blog, while 41% of college admissions departments have blogs).