Howard Greenstein covered in article on IMedia Connection

Well, I don’t really want my google energy associated with “expensive marketing failures” but I did comment on the Motrin problem from late last year in this piece:

Lessons from expensive marketing failures (page 4 of 4) –

You’re probably familiar with the Motrin fiasco: An online video attempted to be humorous in pointing out that carrying a baby around can hurt your back. Mommy bloggers took offense and marshaled their minions to blast Motrin maker McNeil Consumer Healthcare. Motrin marketers had hoped the video would go viral as a kickoff to a new marketing campaign by Taxi. Instead, McNeil took down the video (useless) and abandoned the rest of the campaign