When Customers Supply Your Demand – Start Up

One of the hardest business problems to solve is “demand.” We know about demand from economics class as the “The willingness and ability to buy a range of quantities of a good at a range of prices, during a given time period.” It is a problem startups and growing businesses face all the time – how much should I make, or how much would people buy if I make it? But what if your customers could tell you how much they wanted in advance? What if they could tell their favorite band “Play this arena and you’ll sell out” or tell an author “200 of us will be at your book signing in Topeka, if you schedule one.”

Go read the rest at Inc.com.