Example – Disney employee heard Sass and his girlfriend debating riding Aerosmith the ride – 70 min wait for a 90 second ride and his girlfriend didn’t want to go.
The Employee gave him a fastpass for that hour, to let Jeff jump the line and his girlfriend didn’t have to wait very long at all.
Here’s a link to Jeff Sass’ “Learn, Baby Learn” presentation from the first Social Media Jungle event. Much of Jeff’s presentation is similar today – and I wanted to link this because his slides are really smart and well thought out.