Great thought piece from Stowe Boyd this morning (and hat tip to Brian Solis for the pointer via Facebook)

Texting Isn’t The Distraction, Driving Is: A Parable For Social Business – /Message

The revolution in perception is to consider driving the car the distraction that takes your attention away from texting. Then the push is on to invent new technologies to change the basis of driving, instead of regulating texting.

He notes that changing the radio isn’t outlawed, but can be just as distracting – but we’re used to it. Stowe goes on to note that in the same way many executives think Social Media usage at work is the distraction rather than the work, that perception will change over time.