When Customers Supply Your Demand – Start Up
One of the hardest business problems to solve is “demand.” We know about demand from economics class as the “The willingness and ability to buy a range of quantities of a good at a range of prices, during a given time period.” It is a problem startups and growing businesses face all the time – how much should I make, or how much would people buy if I make it? But what if your customers could tell you how much they wanted in advance? What if they could tell their favorite band “Play this arena and you’ll sell out” or tell an author “200 of us will be at your book signing in Topeka, if you schedule one.”
Go read the rest at Inc.com.
I’ve been asked to speak on a panel at the Marketing Lab at Baruch College. The topic is “Viral Marketing.”
Viral Marketing Conference Set for April 27 – MarketWatch
NEW YORK, Mar 06, 2009 (BUSINESS WIRE) — Acknowledged leaders in the viral marketing community – Peter Himler, Howard Greenstein, John C Havens and Steve Rubel – will be featured panelists at the Baruch College MarkLab’s conference – “Yes We Can: Going Viral in a Social Marketing World” – taking place on Monday, April 27, 2009.
Can you pass it on?
UPDATE: To Register, email firstname.lastname@example.org .
Update: Here’s a PDF ad for the conference: viral-conference-ad
Please join me as keynote speaker for the EFactor’s kick off event in Chicago next week.
E.Factor : Building Your Business On Social Networks
Does the word Social Media and Web 2.0 make you nervous? It shouldn’t. Join E.Factor and our keynote Speakers Howard Greenstein, social media expert, Ted Greene, Blagica Bottigliero and Charles Fellingham, personal branding expert, for an exclusive members-only event and learn how your can tap into the online world without feeling overwhelmed.
* Which Ones Are Right For You?
* Is there such thing as having too many?
* How can you tap into your core audience?
I will post my slides on the E.Factor site and link to them here after the talk.