How *Do* you track and measure social media marketing? It is all about figuring out what things you’re sharing are bringing people back to your sales funnel. Whether you’re a B2B or B2C business shouldn’t matter.
I’ve had the privilege of researching this particular subject and interviewing some really great experts, Marshall Sponder, Justin Cutroni and Christopher Penn, for this paper I authored, which was just released by Vocus. You should download it now to understand:
- Essential social media metrics and KPIs
- Getting started with key Google Analytics features
- Attribution modeling to discover which actions lead to outcomes.
- Metrics for Facebook, Twitter, Google+, LinkedIn and Pinterest.
Please let me know if you like it, or what other questions you have on the topic.