I spoke on a panel last week for the Columbia Business School Alumni group about Social Media and the election, and while we suspected it, we didn’t know for sure if many of our predictions would come true. However, with Obama as President-Elect, many social network commetators are discussing what the key elements of the success were, and how they can be used by your company or organization.

Many of my Social Media colleagues note that brand is no longer about “what you say your company stands for, but what your customers tell you it stands for.” (I can’t find the original reference for this quote, but it is constantly repeated. Personality Not Included by Rohit Bhargava is a good place to look for info about this concept.) Continue reading →