In the movie City Slickers, Billy Crystal’s character is told by Curly (Jack Palance):
Curly: Do you know what the secret of life is? [holds up one finger] This.
Mitch: Your finger?
Curly: One thing. Just one thing. You stick to that and the rest don’t mean shit.
Mitch: But, what is the “one thing?”
Curly: [smiles] That’s what *you* have to find out.
I was on a client call, and they were asking for that “one thing” they could do to start in Social Media. I knew it immediately. And, unlike Curly, I’m here to tell you the one thing for Social Media….