Talking about practical ideas for helping companies relinquishing control, naked PR and the need for companies to develop social models for communication
Every company has to address the fact that Walled Garden PR is over – except Apple. Until recently – the last few days – about his hormone imbalance announcement. Blogosphere created such pressure along with mainstream media that they had to disclose what was going on.
Corporate commnication can’t be closed off – when you open up to all other company areas – there’s major fear.
Top 10 list of things that need to happen:
Good conversation doesn’t scale – you need to accelerate it – let more people have relationships and facilitate more conversations.
Don’t forget to question tactics – embargos, ndas, etc – many of these things don’t work for bloggers, social media.
There’s an incredible amount of social media content creation right now – it is now a low risk thing to create content.
Social Media is called Social for a reason – put what you’re doing through that filter.