You can see the photos of Social Media Jungle at CES (smjces photos), the Ultimate Blogger Dinner (ultimate blogger dinner photos) sponsored by Lenovo and run by Social Media Club, and the Consumer Electronics Show 2009 (CES09 photos) at my Flickr page. (If you’re a friend you can also see shots on Facebook).
Dean Landsman and I just spoke at the Social Media Jungle at CES09.
We used the same deck as the last Social Media Jungle, so you can see that, as well as a video of our talk.
Daniel Honneman – Works with Chicago Tribune, and LA Times @dan360
Etan Horowitz – Orlando Sentinal @etanowitz
Kevin Sablan – Web Taskforce leader for Orange County Register – @ksablan
Dan: Journalism isn’t in trouble – it is going to change and adapt – you don’t necessarily need organizations, but orgs help. Reporters pitch editors, editors pitch other editors, and if you don’t make the cut you don’t get on the page.
Quote from Tom Friedman – amazed at number of Journalists who hate people.
Journalists are something of Entrepreneurs – they need to be willing to connect with people, with each others, and share ideas.
Etan: the idea of branding or self-promotion is blasphemy to many journalists. But, they need to make sure blogs cover their articles, articles should show on DIGG, etc. If it’s not good content, why not promote it?
Dan: But if you look at stats for stories some don’t really get read.
Kevin – Now with online you can really understand what is driving readership daily – and who those people are. As opposed to Audit Bureau of Circulation numbers – which have less accuracy.
Journalists wouldn’t normally quote other paper’s articles – but now web properties would link to other paper’s stories if the story is relevant.
Etan- Twitter posts can point to blog posts that lead to hundreds of comments. Once his blog is so well read, he can really have the discussion of “What is News” vs. What are people interested in reading.
Kevin Sablan – Didn’t start a new Twitter account related to the fires – they used their own followers and own audience . They also did a lot of listening.
They did create a page that aggregated Tweets About the California fires, and it was a useful resource for them and for everyone
Talking about practical ideas for helping companies relinquishing control, naked PR and the need for companies to develop social models for communication
Every company has to address the fact that Walled Garden PR is over – except Apple. Until recently – the last few days – about his hormone imbalance announcement. Blogosphere created such pressure along with mainstream media that they had to disclose what was going on.
Corporate commnication can’t be closed off – when you open up to all other company areas – there’s major fear.
Top 10 list of things that need to happen:
Good conversation doesn’t scale – you need to accelerate it – let more people have relationships and facilitate more conversations.
Don’t forget to question tactics – embargos, ndas, etc – many of these things don’t work for bloggers, social media.
There’s an incredible amount of social media content creation right now – it is now a low risk thing to create content.
Social Media is called Social for a reason – put what you’re doing through that filter.