Below you’ll be able to watch my client HP’s ePrint event live. Here’s the press information (live Monday). I should be on from around 10:30am EST till 11am, but the event should start at 10:15 and go through 12:00. My client, Elise Jones from babybites should be on around 11:30. We’ll be looking for you to email your questions in – and 3 people will be chosen to win a printer in each half hour segment. UPDATE: Looks like it will be the HP Officejet Pro 8500 e-All-in-One Printer.
I started thinking about how I’d use this ePrint product. (Learn more about it in this Mashable article). As a consultant I work in 4 or 5 offices a week for different clients, ranging from a small office where 4 people share a big desk space in midtown NYC to a major non-profit that has 2 floors in one building and a different location uptown, to a major suburban office complex. Sometimes I’m doing project work for a client just for that day. And then there’s time at the University. It isn’t always possible to get on the client’s network, so I use a phone that creates its own wifi hotspot.
One thing that comes up a lot is a request to print a document before a meeting. This is probably ok if the client allows me access to their network, AND I’ve already configured a printer, AND it’s not in use. But sometimes I have to email the client a document and have them print it. I’ve had situations where we’ve wasted 10 or 15 minutes because I sent a document in the latest version of Word or Powerpoint and they didn’t have that version. Or some other tech issue that just makes stuff difficult.
The most appealing aspect of ePrint is the idea that a printer has its own email address, and I can send things in different formats and have them print automatically. It cuts out the step of having to email someone a document. The printers also can scan to Google’s cloud so I could scan something at the client’s location and have it show in my Google Documents for further work or sharing.
And don’t get me started about reading something on my iPad and not being able to print it. Now I can.
The printers also have apps like a phone, so you can print plane tickets and other important documents even if you’ve packed up your laptop.
What are you using ePrint for? I hope you’ll email us questions about this technology during the live event – look for the live event blog post going live on Monday morning for the details.
This post is part of my work with client HP as a sponsored conversation around their 9/20/10 event. I wouldn’t participate if I didn’t like the product and their approach to working with me and with the other bloggers who are participating.
If you’ve used something like Priceline to book a hotel or cheap flight, you know the concept – empty rooms and seats bring the owners no revenue.
In the same way, an empty table at a restaurant is a wasted opportunity. The restaurant has wait staff, chefs and bartenders waiting to serve customers. Enter Village Vines, which enables customers to receive preferred pricing at top restaurants in New York, Los Angeles, Chicago, San Francisco and Washington, D.C., with more cities to come.
You can read the rest on Inc.com: Demand Management Provides a Business Model.
On Monday I’ve been asked to participate in a sponsored conversation* event with HP about Printing and their new ePrint products . I’ll be on stage interviewed about the needs of start-ups, small businesses, and consultants around printing, with interviewer Ramon Ray.
HP and their agency Porter Novelli have also asked super-mom blogger Elise Jones from BabyBites (a current Harbrooke Client) as well as the very smart David Fano from WhoByYou to be interviewed about their communities needs.
One exciting part of this event is that it will be a live streamed event. The event will start streaming around 10:15am Eastern, and I should be on around 10:30. The event will be streamed many places, but I’ll also have a widget on the blog at Harbrooke.com so you can check it out. If you’re a start-up or small business and you have questions about printing, I’m going to have an ID (published at Harbrooke.com and my Facebook Fan Page later) to which you can email questions and suggestions, and we’ll answer them live on the broadcast.
The OTHER exciting part is that HP is providing a few printers that will be given away during each segment. See the rules below.
I hope you’ll tune in and check it out. There’s probably a pretty good chance to win a printer, and hey, you might learn something (like I did) about printing.
Why am I participating? I don’t often participate in this kind of event, but I’ve appreciated HP and Porter Novelli’s approach with this effort, and their desire to learn more about markets for printing from my knowledge interviewing Start-ups on a regular basis for my column. It also gives me good experience working with a large brand and agency that will ultimately improve my work with my clients. I never pass on an opportunity to learn.
This contest is being conducted solely via Harbrooke.com and not HP or any of its subsidiaries.
Prizes/printers are awarded solely by HP’s discretion and the people employed as part of this contest.
Winners are chosen by decision of on-site hosts conducting live shows. (No current Harbrooke consultants, client employees or direct relatives of Harbrooke members are eligible.)
Please include your name and email address with your question, idea or submission, and indicate whether or not HP representatives could potentially reach out to you in the future. (Without contact info, how can we get you the printer, eh?)
NOTE-by sending your submission you acknowledge that HP and the hosts may read your submission to our live audience.
* Sponsored conversation means I’m compensated for my time related to this event. disclosure: Porter Novelli is a former Harbrooke client.
This week I wrote about PR Stunts and Start-ups at the Inc Start-Up Toolkit. I found some professionals to give solid advice on when to use a stunt, and how to measure the effectiveness. I hope it can be useful to you.