Changing your Social Media Status isn’t a Marketing Tactic

I’ve written several times about the things that can happen when you change your Social Network status, or use a presence tool like Twitter to update your community.  (See: Facebook and Blogs for Non-profit Recruiting Business Development via Social Networks, and On Social Networks Give and you Shall Receive).
At a recent conference I ran into Jeremy Epstein who told me this story. He got an email from a potential business contact, but had no idea how he got Jeremy’s name. The client liked Jeremy’s blog posts about consumer privacy issues, so Jeremy engaged him and asked where this person found him. Continue reading