Slides from the Strategic Web Insights Group (SWIG) lunch at McKinsey

Last week I participated in a SWIG lunch, thanks to Dan Mooney at McKinsey.

As promised, here are my slides, (which are a variation on the deck I presented at the IABC’s Research and Measurement event in Toronto). Please share and let me know your comments.

Social Media and the Election

I spoke on a panel last week for the Columbia Business School Alumni group about Social Media and the election, and while we suspected it, we didn’t know for sure if many of our predictions would come true. However, with Obama as President-Elect, many social network commetators are discussing what the key elements of the success were, and how they can be used by your company or organization.

Many of my Social Media colleagues note that brand is no longer about “what you say your company stands for, but what your customers tell you it stands for.” (I can’t find the original reference for this quote, but it is constantly repeated. Personality Not Included by Rohit Bhargava is a good place to look for info about this concept.) Continue reading

Democracy at it’s finest –

This post is party-neutral, but 100% American. Here is an example that DeTocqueville would have been happy to report on, had he lived several hundred years.
Twitter Vote Report » Home-1
Twitter Vote Report has enabled people to directly report on their voting experience, including if they had issues with machines, polling places, how long the line is.

Twitter Vote Report » Home

Look at the Americans, from all over the country, letting people know that they have voted, and more importantly, pointing out the flaws so they can be quickly fixed to ensure fair elections. I’ll be Twittering my vote report today.

Twitter Vote Report » Spread the word

On November 4th 2008, millions of Americans will go to over 200,000 distinct voting locations and using different systems and machinery to vote. Some voters will have a terrific experiences, and others will experience the same problems we have been hearing about for years – long lines, broken machines, inaccurate voting rolls, and others will experience problems that we haven’t heard about before. That’s why a new citizen-driven election monitoring system called Twitter Vote Report ( was just launched. Using either, iPhone, direct SMS, or our telephone hotlines, voters will have a new way to share their experiences with one another and ensure that the media and watchdog groups are aware of any problems.

And YOU can help! Be a citizen journalist! Submit a report about conditions at your polling place.

Clients sometimes ask what value Social Media brings to our society. This is a great example of collective, mostly de-centralized action for a cause. Imagine what your company could do for its customers if some percentage of them had a reason to care this much about something.