These are the slides Dean Landsman and I used at the 140 Characters Conference in NYC this week. UPDATE – The Video is also available below.
On Wednesday, Jeff Pulver’s Social Media Jungle conference will run at the Consumer Electronics Show. Dean Landsman and I will be speaking about the Challenges of the 3 Screen World – namely, your computer, TV and mobile device. There are many ways we interact with information in all these media, and we’ll discuss what customers (the people formerly known as consumers) are looking for, who’s doing a good job giving it to them, and what you need to know to reach these people. (These people being, of course, most of America.) We’re also thinking about how Social Media and technology change across the 3 screens – you’re not doing Facebook on your TV – yet – but where are the things that make this easier? You’ll have to see us Wednesday in Vegas to find out more.
Jeff previously ran a smaller Social Media Jungle event at his Pulver.com offices, and you can see our previous presentation at the Social Media Jungle 08 as well as a video of our talk.
Last week I participated in a SWIG lunch, thanks to Dan Mooney at McKinsey.
As promised, here are my slides, (which are a variation on the deck I presented at the IABC’s Research and Measurement event in Toronto). Please share and let me know your comments.