Facebook Pages vs Groups – on Mashable

My Latest article appears on Mashable – and it is on the subject of Facebook Pages vs. Facebook Groups.
Mashable – The Social Media Guide

“Should I create a group or launch a Page?” It’s the eternal question that gets asked as often as, “What is Twitter?” at introductory social media training classes. Ever since Facebook launched their Pages product as part of their larger advertising strategy (along with the ill-fated Beacon) in November 2007, there has been confusion over which to use.

You can read the rest at Facebook Pages vs Facebook Groups: What’s the Difference?