I’m happy to officially announce that I’m back blogging regularly for Inc.com on the Startup Blog.
So, in her note she described the need to bring someone in now to learn the employee’s role and transition her work. With so many people out of work in the event planning space, the email generated 300 leads for sales and relationship building. Actually it generated resumes, but Jennifer told me
“Each resume is an opportunity for us to reach out to a planner who is at a job that is being eliminated, a job they’re still in but looking to move from, or someone who will eventually land at a place where they’ll need my firm’s help.”
>There’s more at Inc. about how Jennifer’s firm did with this campaign.