Category Archives: Articles at INC.com

Recession? Everything’s Fine – my latest column on Inc.com

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I’m happy to officially announce that I’m back blogging regularly for Inc.com on the Startup Blog.

Recession? Everything’s Fine Here, We’re Hiring!- Inc.com Start Up Blog

So, in her note she described the need to bring someone in now to learn the employee’s role and transition her work. With so many people out of work in the event planning space, the email generated 300 leads for sales and relationship building. Actually it generated resumes, but Jennifer told me

“Each resume is an opportunity for us to reach out to a planner who is at a job that is being eliminated, a job they’re still in but looking to move from, or someone who will eventually land at a place where they’ll need my firm’s help.”

>There’s more at Inc. about how Jennifer’s firm did with this campaign.

Inc.com Startup Blog – startup helps find office space w/social tools

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My latest post on Tech and Marketing on the Inc.com Startup Blog is about a web tool that lets entrepreneurs find flexible office space inexpensively.

How I Found the Right Office Space

I typically write here about tools to help entrepreneurs better promote, market, communicate and sell in their businessesI typically write here about tools to help entrepreneurs better promote, market, communicate and sell in their businesses. But as the economic slowdown creeps up on many businesses, it is worth exploring a web tool that lets entrepreneurs find flexible office space inexpensively.

In keeping with the theme of my posts, the site also uses social tools to promote and improve the product.

Read the rest at INC.com.

Inc.com Elevator Pitch in Action

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This is my latest article From the INC. Start Up Blog on the Elevator Pitch in Action :

Last week I wrote about the Elevator Pitch, Reloaded. Today at the Expo, I got a hallway elevator pitch that hit many of the important points in that article. The person didn’t know I was a blogger for Inc., or that I wrote the article. She just gave a passionate pitch that really hit all the points for me, so I thought it’d be worthwhile to show you an example of someone doing it right.

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