Category Archives: Social Media Strategy

Jeremiah Owyang – Social Media Jungle

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Jeremiah-coming in via skype –  makes point via slides that more people this year (2008) are “joiners” than in 2007 – though content and sm behavior is still much more driven by younger people – older generations are much less apt to be creators and even joiners.

Social Media as Jello – forms are changing.
Content like Shish Kebob – bite sized media, no longer just steak.
Rubel: Attention Crash – we have less attention and more people
Content is more bitesized too – like Twitter, which was the fastest growing network by % in 2008.
People are snacking on content.
How do you respond?
-SM adoption will increase during recession
– Like Jello, media takes many forms – make sure your content is ‘spreadable’
– Cut up the steak and make it bitesized to be sure that you are able to have your content spread rapidly.

Question: Is it dangerous for business to be looking at SM as a quick fix now?
A: Not all biz are doing this as a quick fix, some have been trying for a while. We encourage people to get into it for the long haul.

Question: Does productivity get impacted by social media creation? What does creating bite size content do for companies?
A: Companies are doing a lot more ‘bite-sized’ videos on Youtube with full content on their own sites – smaller versions easier to share. like giving away appetizer and full meal costs money.

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Changing your Social Media Status isn’t a Marketing Tactic

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I’ve written several times about the things that can happen when you change your Social Network status, or use a presence tool like Twitter to update your community.  (See: Facebook and Blogs for Non-profit Recruiting ,  Business Development via Social Networks, and On Social Networks Give and you Shall Receive).
At a recent conference I ran into Jeremy Epstein who told me this story. He got an email from a potential business contact, but had no idea how he got Jeremy’s name. The client liked Jeremy’s blog posts about consumer privacy issues, so Jeremy engaged him and asked where this person found him. Continue reading →

Motrin Gets a Headache while Ford needs no new media bailout

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This month has been an interesting one in the New Media world. In the early part of the month, Motrin was attacked by an army of Mommy Bloggers and Mommy Twitterers. Motrin ran an ad online with corresponding print campaign discussing “baby wearing” – the practice of putting babys in packs, slings and other devices to help moms carry them. The premise was “this can hurt your back – try Motrin.” The actual execution to me was tone deaf, but to many Mom bloggers and Twitters was offensive. The traffic started to grow on Twitter, with links to posts from Mommy bloggers expressing outrage at the perceived slight. There was even a 9 minute YouTube response with pictures of moms carrying babys and Twitter posts. This all happened on a weekend, but by Sunday night, Kathy Widmer, VP of Marketing had taken down the ad and replaced it with an apology. I’ll get to my take on that response in a second. Continue reading →

Slides from the Strategic Web Insights Group (SWIG) lunch at McKinsey

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Last week I participated in a SWIG lunch, thanks to Dan Mooney at McKinsey.

As promised, here are my slides, (which are a variation on the deck I presented at the IABC’s Research and Measurement event in Toronto). Please share and let me know your comments.

Everything I Needed to know about Social Media Influencer Outreach I Learned from Rock and Roll

View SlideShare presentation or Upload your own. (tags: outreach socialmedia)

Social Media and the Election

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I spoke on a panel last week for the Columbia Business School Alumni group about Social Media and the election, and while we suspected it, we didn’t know for sure if many of our predictions would come true. However, with Obama as President-Elect, many social network commetators are discussing what the key elements of the success were, and how they can be used by your company or organization.

Many of my Social Media colleagues note that brand is no longer about “what you say your company stands for, but what your customers tell you it stands for.” (I can’t find the original reference for this quote, but it is constantly repeated. Personality Not Included by Rohit Bhargava is a good place to look for info about this concept.) Continue reading →

Democracy at it’s finest – TwitterVoteReport.com

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This post is party-neutral, but 100% American. Here is an example that DeTocqueville would have been happy to report on, had he lived several hundred years.
Twitter Vote Report » Home-1
Twitter Vote Report has enabled people to directly report on their voting experience, including if they had issues with machines, polling places, how long the line is.

Twitter Vote Report » Home

Look at the Americans, from all over the country, letting people know that they have voted, and more importantly, pointing out the flaws so they can be quickly fixed to ensure fair elections. I’ll be Twittering my vote report today.

Twitter Vote Report » Spread the word

On November 4th 2008, millions of Americans will go to over 200,000 distinct voting locations and using different systems and machinery to vote. Some voters will have a terrific experiences, and others will experience the same problems we have been hearing about for years – long lines, broken machines, inaccurate voting rolls, and others will experience problems that we haven’t heard about before. That’s why a new citizen-driven election monitoring system called Twitter Vote Report (www.twittervotereport.com) was just launched. Using either Twitter.com, iPhone, direct SMS, or our telephone hotlines, voters will have a new way to share their experiences with one another and ensure that the media and watchdog groups are aware of any problems.

And YOU can help! Be a citizen journalist! Submit a report about conditions at your polling place.

Clients sometimes ask what value Social Media brings to our society. This is a great example of collective, mostly de-centralized action for a cause. Imagine what your company could do for its customers if some percentage of them had a reason to care this much about something.