Problems Fundraising on Facebook

It’s two weeks before a charity event that I’m personally raising
funds for, and almost no one I know is aware of it. At least, not many
of my social media friends. You see, in the past several years, I’ve
raised significant funds (thousands of dollars) via social
networks like Facebook and Twitter for the CT Challenge and the MS Society with my bike rides.
This year, however, I’m getting almost no response on posts that link
to my fundraising sites. A recent post with a beautiful photo
in my state park that referenced my fundraising got 4 likes, and no
comments or shares.

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Wired Workforce and Networked CSR

Wired Workforce, Networked CSR (corporate social responsibility) is the title of a white paper I wrote with Tom Watson about the use of social media in CSR. It was published in cooperation with the Heyman Center for Philanthropy and Fundraising at NYU, where I teach a social media course. The paper was sponsored by JK Group and we’re launching it today at JK’s Forum on Philanthropy.

You can read more about the paper via this post at called “Social Media and CSR.” The post also has the paper embedded for your reading pleasure. We welcome your comments.