Author Archives: Howard Greenstein

About Howard Greenstein

Howard Greenstein is President of the Harbrooke Group.

Twitter can Get You Business – My latest post on Inc.com

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“Yes, people get business via Twitter. At a recent event in New York (organized via Twitter by PR guru @PeterHimler), I met Lisa Cruz (@LisaRedShoesPR), Co-Founder of Red Shoes PR , a 5 person startup agency in Northeastern Wisconsin. It was created about a year ago as an integrated shop helping clients with both traditional PR and Social Media services. Lisa told me that while many folks are still questioning the way to obtain business on Twitter, her shop had just signed a client who found and actively sought them out because of their activity on Twitter.”

Read more of: Twitter Can Get You Business

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Video of Penelope Trunk – Learn about GenY

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My friends at Liminal Group have made the following video of a talk by Brazen Careerist CEO Penelope Trunk available to stream for free for the next month.

A Liminal Group Event – 2009 Sales & Marketing Symposium: Winning Customers in the Era of Social Media

As the CEO of the recently ranked #1 Business Social Network for young people, and the best-selling author of Brazen Careerist: The New Rules for Success, companies around the world are turning to her for advice on communicating with GenYers, GenXers, and bridging the gap to workforce Baby Boomers.

Go register and check it out. There is a lot to learn about the work style of what I now begruggingly must call “the younger generation.”

Latest Inc.Com article – Orders of Magnitude Easier to Start a Business

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Start-Up Toolkit

Last week at New York Entrepreneurship Week’s BootupNYC event, Rose’s keynote discussed the differences in cost and investment between starting a tech based business just a few years ago, and starting one now. The orders of magnitude are considerable.

You can read more about how it costs so much less to do so much more at the Inc Startup Toolbox.

Viral Marketing Panel today

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Today I’m on a panel at Baruch
YES WE CAN: GOING VIRAL IN A SOCIAL MARKETING WORLD! – 4/27/09 » Adotas

Acknowledged leaders in the viral marketing community – Peter Himler, Howard Greenstein, John C Havens, Steve Rubel, and Ken Zamkow – will be featured panelists at the Baruch College MarkLab’s conference – “Yes We Can: Going Viral in a Social Marketing World” – taking place on Monday, April 27, 2009.

You can follow the Tweets at #ViralBCC

Viral Marketing Panel today

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Today I’m on a panel at Baruch
YES WE CAN: GOING VIRAL IN A SOCIAL MARKETING WORLD! – 4/27/09 » Adotas

Acknowledged leaders in the viral marketing community – Peter Himler, Howard Greenstein, John C Havens, Steve Rubel, and Ken Zamkow – will be featured panelists at the Baruch College MarkLab’s conference – “Yes We Can: Going Viral in a Social Marketing World” – taking place on Monday, April 27, 2009.

You can follow the Tweets at #ViralBCC

My Latest Post on Inc. – Startup in a Weekend?

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Start-Up In a Weekend?

As part of the StartUp process, it is important to know the resources in your community. If you are creating a tech company, or a product or service that will be delivered on line, many of the resources you want to know will be developers, marketers, interface experts and of course, funders. What if you could find them all in one place, test them out, and see how you work with them, all in one weekend?

You can learn more about Startup Weekend as well as NY Entreprenurship Week in my post.

Social Media Line Item Veto

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From Jeremy Epstein, someone I find has very relevant content, very regularly, comes a new concept for Facebook users:
Facebook and the Ever Increasing Power of Permission… : Never Stop Marketing

Now, you don’t have to “de-friend” someone like I had to with Diana. You can stay “friends” with them, but NEVER hear from them (at least in a status update).

I call this the “Facebook Line Item Veto.”

Great term: Line Item Veto. I like this Facebook feature, and suspect that I may have been a target last month, when I was sending all my Twitter updates to Facebook. Friends told me clearly that I was sending “too much.” I changed my preferences, so all my Tweets don’t go to FB, and friends appreciate it. It’s important to listen to such feedback. It would be good if FB let you know people were dropping you – even if they didn’t say who did so.

My latest Inc Startup Tools Article – Top 5 Tips for How to Promote Your Company to a Reporter

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From the Start Up Toolbox

I’m not naming names, but at least 2 companies I met today had not read this site, did not know I focus on tools for startups (hence the name Startup Toolbox) and didn’t have stories prepared to help me figure out how a small growing company or a startup could use their product.

How can you be most effective when you have 30 minutes with a reporter at a trade show?

I encourage you to find more suggestions for companies over at the Inc. site.