I’ll be speaking at NYXPO on 10/17 at 10:00am in room #4 about social media tools and strategies to increase business and revenue generation in companies. This is the third year for this panel, which also includes Cara Friedman and Nelly Yusupova, and moderator Ellis Henican.

During my talk I’ll be referencing use of lots of different social networks, including Facebook. I’ve written a few articles on Facebook recently so here are the references:

Facebook Tries to Woo Small Business

B to B Marketing on Facebook

Basics of Facebook Promoted Posts

Updated info on Facebook Pages and Facebook’s Mobile App

How to Show Customers You Really Care (a good case study on the use of social by small businesses)

Finally, it is a few years old, but still a good piece on how to create a website.

If this has been helpful, maybe you’d like more tips and articles from Harbrooke Group. Just give us your email and we’ll get you set up quickly.

I’m thrilled to be able to share this news with clients and friends – I’ve been asked to join the faculty of the NYU Masters of Science Program in Integrated Marketing program to teach Y50.2100, Advanced Digital and Emerging Media.
This is a program for working professionals as well as full-time students, and some great  professionals teach in the program. My class will cover Social Media topics from Social Networks and Connections with consumers as well as emerging digital media trends. Topics are going to range from Blogging to Mobile, Augmented Reality to Gaming and Analytics through Measurement.
This is an official invite to my friends in the industry – if you have ideas on this subject matter, if you have case studies, or will be in New York and wish to guest lecture about a topic in which you’re an expert, please get in touch.

UPDATE: This is a part-time gig, and the class is in the evenings. I’ll still be working with clients as usual.

I’ve been teaching and speaking a lot, and the subject of Tips for New bloggers comes up all the time.

Here is what I share with many of my classes.

Blogging is meant to be personal. A blog with a ‘corporate’ or ‘PR-speak’ tone does not become popular or well read. People associate blogs with authenticity and conversational tone.

Your blog is a conversation. You say something, and people have the ability to say something back, either in the comments, or by referencing your post on their blog and responding. By allowing this back-and-forth you learn new things, and keep your audience engaged.

Blogs are great places to conduct interviews. Is there someone you want to meet and talk to, but never knew how before? Call and ask for an interview. Everyone likes to talk about him or herself!

Add pictures, they’re worth a thousand words. But make sure you’re using your own pictures, or pictures you have a right to use. Don’t take the copyrighted works of others. Review Creative Commons http://creativecommons.org/ licensing, where you can use people’s work if they allow it, as long as you attribute it to them. Photo sharing sites such as Flickr.com allow people to tag their photos for sharing.

Finally, don’t blog angry. If you’re upset or believe that you’ve been misrepresented, write your copy and show it to someone, or wait one hour and re-read it before you post it. You’re a publisher with a world-wide audience. You may not only damage your own reputation and the reputation of anyone you write about you may also commit libel (and search engines are able to keep original versions of remarks around.) The legal definition of libel is “a written statement unjustly damaging someone’s reputation.” (source: http://en.wiktionary.org/wiki/libel ) Can you be sued for blogging? Sure. This is America – they can sue you for anything!

Seriously worth looking at is the Legal Guide for Bloggers. I am not a lawyer but the guide has useful ideas.

• Be careful when republishing ANY information from another site or source, (copyrighted or not) and always provide a citation to where you found the information.
• Watch for guidelines about the usage of logos, trademarks, and other protected and valuable items of intellectual property.
• Learn the differences between being a publisher and being an editor.

And of course, if you have questions, ask an attorney!

How do you start a blog? Check this article I wrote about 8 Options to quickly build a web presence.