Jeremiah Owyang – Social Media Jungle

Jeremiah-coming in via skype –  makes point via slides that more people this year (2008) are “joiners” than in 2007 – though content and sm behavior is still much more driven by younger people – older generations are much less apt to be creators and even joiners.

Social Media as Jello – forms are changing.
Content like Shish Kebob – bite sized media, no longer just steak.
Rubel: Attention Crash – we have less attention and more people
Content is more bitesized too – like Twitter, which was the fastest growing network by % in 2008.
People are snacking on content.
How do you respond?
-SM adoption will increase during recession
– Like Jello, media takes many forms – make sure your content is ‘spreadable’
– Cut up the steak and make it bitesized to be sure that you are able to have your content spread rapidly.

Question: Is it dangerous for business to be looking at SM as a quick fix now?
A: Not all biz are doing this as a quick fix, some have been trying for a while. We encourage people to get into it for the long haul.

Question: Does productivity get impacted by social media creation? What does creating bite size content do for companies?
A: Companies are doing a lot more ‘bite-sized’ videos on Youtube with full content on their own sites – smaller versions easier to share. like giving away appetizer and full meal costs money.

, ,

Social Media Jungle – Intro Remarks Pulver and Brogan

Social Media Jungle –
These are real-time notes. Typos included.

Jeff Pulver
Presence is the key to Social Media – from “dial tone” to presence – which will trigger conversation more directly than just dial tone – whether FB or Twitter or other.
Based on your relationships and what you’re sharing – that is what triggers business and relationships

Chris Brogan
Raising Armies and Navigating the 7 Seas of Blogging
–    There was the Naval/ Queen’s fleet – England would try to fight America, but we fought in a non-standard way. SO England found Pirates to fight for them.
–    English cared about the paint job on their ship. Pirates didn’t. They just did what was asked of them.
Difference between Engineers and Marketers – “This is how we do stuff” vs. “We’re going to die! Oh, wait, my mistake.”
Get over the notion that we’re doing some thing cool, and DO SOMETHING with it.
At end of Matrix – Neo realizes he no longer has to Dodge the bullets – he can just manipulate the data.
SO Ignore the leadership who don’t get it – and work with people who do or who want to get it.
2009 – Work outside your own company framework and engage with them. Build virtual group, teams, organizations and engage.

UPDATE: My comment – This year, 2009, should be the year we stop telling people they “don’t get it” and what I hope to do this year is to make sure everybody gets it.

, ,

Back to the Social Media Jungle once more

On Wednesday, Jeff Pulver’s Social Media Jungle conference will run at the Consumer Electronics Show. Dean Landsman and I will be speaking about the Challenges of the 3 Screen World – namely, your computer, TV and mobile device. There are many ways we interact with information in all these media, and we’ll discuss what customers (the people formerly known as consumers) are looking for, who’s doing a good job giving it to them, and what you need to know to reach these people. (These people being, of course, most of America.) We’re also thinking about how Social Media and technology change across the 3 screens – you’re not doing Facebook on your TV – yet – but where are the things that make this easier? You’ll have to see us Wednesday in Vegas to find out more.

Jeff previously ran a smaller Social Media Jungle event at his offices, and you can see our previous presentation at the Social Media Jungle 08 as well as a video of our talk.

Pulver’s Social Media Jungle at CES 2009

After participating in Jeff Pulver’s Social Media Jungle last month, Dean Landsman and I were asked to give a talk at the SMJ at the Consumer Electronics Show 2009 in Las Vegas.

I am honored to be asked to participate. The Social Media Jungle event had great value because all the speakers were real practitioners, speaking from experience, not selling, but explaining how they do what they do. The event had a very high signal to noise ratio. Continue reading