I recently returned from my yearly volunteer work at America’s Camp. The experience always leaves me excited, charged up for more work, and ready to start fresh.
This year, I left camp with more than just a bit of exhaustion and a finger tired from taking pictures 24/7 (and I love that feeling). I left with lessons on motivation. You can read more about my Motivation Lessons from Summer Camp at the Inc. Start-Up Toolkit.
You may see tweets and posts today from me from the Word of Mouth Supergenius conference. Update:
The live posts are at http://gaspedal.com/blog/category/supergenius-live/
Over at the Inc.Com Start-up Toolkit, I wrote today about Is It Legal To Use Social Network Data When Hiring?
The key elements here are how you find out the data, and how you use it. As a candidate, you should know what employers can and can’t ask you. As a potential employer, be careful how you ask your questions. I encourage you to check this piece out and learn more.
Earlier in the year, I was a panelist, along with Steve Rubel, senior VP of Insights for Edelman Digital, Peter Himler, founder of Flatiron Communications, Les Blatt, former editor/producer for ABC News, and Ken Zamkow of http://www.liveu.tv/, for the panel “Going Viral in a Social Marketing World.”
CUNY released the panel as a podcast, and you can listen to it on the page referenced above.
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=a2a78a92-e298-472c-a608-a88f9c0b90a7)
Author and NYU SCPS faculty colleague Nancy Ancowitz has released Self Promotion for Introverts, and interviewed me for the book. This excerpt article from Monster.com is an excellent summary of the book, and again quotes me.
10 Ways Introverts Can Promote Themselves to Extroverts | Monster
Figure out how to make your knowledge invaluable to others. Get known as the “go-to” person for your area of expertise. Harness your introverted strengths, and write or deliver presentations on what you know that others don’t to increase your visibility. “Say you’re an expert in ferrets,” says Howard Greenstein, social media strategist and president of the Harbrooke Group consultancy. “If you publish a ferret article a week for 52 weeks, before you know it, you’re going to come up a lot higher when someone types ‘ferret’ into a search engine than if you just have a site that says, ‘The Ferret Expert.’”
Ferrets? It seemed reasonable at the time. Thanks to Nancy for including me. (Consider this blog post self promotion for an extrovert.)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=80492fef-52d9-8f12-9090-276a487a9649)
Dave Weinberg from Open Amplify interviewed me at the Web 2.0 Open Conference last fall, and asked me a few key questions about the future of the web.
He asked me about the major trends and challenges for the next year, the future of ad targeting, and the winners and losers in the next year for the web. Here are my responses:
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=daf9ce55-3ef0-4c89-bf0c-35e89377b8c9)
I’m thrilled to be able to share this news with clients and friends – I’ve been asked to join the faculty of the NYU Masters of Science Program in Integrated Marketing program to teach Y50.2100, Advanced Digital and Emerging Media.
This is a program for working professionals as well as full-time students, and some great professionals teach in the program. My class will cover Social Media topics from Social Networks and Connections with consumers as well as emerging digital media trends. Topics are going to range from Blogging to Mobile, Augmented Reality to Gaming and Analytics through Measurement.
This is an official invite to my friends in the industry – if you have ideas on this subject matter, if you have case studies, or will be in New York and wish to guest lecture about a topic in which you’re an expert, please get in touch.
UPDATE: This is a part-time gig, and the class is in the evenings. I’ll still be working with clients as usual.
Great thought piece from Stowe Boyd this morning (and hat tip to Brian Solis for the pointer via Facebook)
Texting Isn’t The Distraction, Driving Is: A Parable For Social Business – /Message
The revolution in perception is to consider driving the car the distraction that takes your attention away from texting. Then the push is on to invent new technologies to change the basis of driving, instead of regulating texting.
He notes that changing the radio isn’t outlawed, but can be just as distracting – but we’re used to it. Stowe goes on to note that in the same way many executives think Social Media usage at work is the distraction rather than the work, that perception will change over time.
