I’ll be speaking at NYXPO on 10/17 at 10:00am in room #4 about social media tools and strategies to increase business and revenue generation in companies. This is the third year for this panel, which also includes Cara Friedman and Nelly Yusupova, and moderator Ellis Henican.
During my talk I’ll be referencing use of lots of different social networks, including Facebook. I’ve written a few articles on Facebook recently so here are the references:
The folks at Sprinklr have created a new e-book called Best Practices for Enterprise Social Media Management that features many of my friends, colleagues, and people I admire in the industry. The opening part of the book features several quick and useful graphics that would be useful for any executive trying to explain some of the organizational and cultural shifts that would be required as an enterprise adopts social media.
The main thrust of the piece is “Social@Scale.” The company uses the experts to talk about how to think about doing social media engagement at a larger scale. This is not a trivial issue, as it is much different running your own Facebook or Twitter presence than it is interacting with thousands or millions of fans on a business page. Folks like David Meerman-Scott, David Armano, Joe Jaffe, Rohit Bhargava, David Weinberger and more give the perspective on thinking about Social@Scale.
The e-book table of contents reads like a who’s who of book authors and credible agency folks who have actually done the work. At the end is a quick assessment you can use to tell if your organization needs help in it’s process of creating social at scale, and, this being a content marketing piece, of course you can contact Sprinklr for more details.
The e-book is a quick and cogent read and the contributors all make very good points at a high level. A reader who wants more in any area can likely find depth in the books that many of these consultants and authors have created. This is a great free resource. Congrats to the smart folks at Sprinklr (who seem to employ more of my friends each week) for sharing this with the world.
By default, anyone on Facebook can send you a message, and anyone outside of Facebook can email you at your “firstname.lastname@example.org.” Messages and email all go to your Facebook Messages.
To edit who can message you, simply:
1. Click the account menu ￼ at the top right of any Facebook page and choose Privacy Settings.
2. Next to the How You Connect heading, click Edit Settings.
3. Select your preference from the dropdown menu next to Who can send you Facebook messages?
My friend Dean Collins did a quick test and found that I got his mail, but he and I are connected on Facebook. So, assuming he used an email associated with his account, it is not unusual that this would work.
Clearly, Facebook has some very odd, inconsistent rules when filtering email, and unlike other mail server systems, it doesn’t seem to return any messages when things do or don’t bounce.
He also gives advice to marketers that Facebook.com email addresses aren’t optimal – perhaps a benefit to consumers who don’t want to be bothered. Marketers may see more of these, and have no insight on their deliverability. Definitely a downside for consumers who ask for and want information.
If you think that you should be receiving a message on Facebook and it is not showing in your regular message box, don’t forget about the “Other” box where those ‘suspect’ messages go.
So Facebook’s IPO didn’t work out the way everyone dreamed – unless you dreamed about a downward trending line. Do I think it was priced right, or that people are over reacting? Doesn’t matter – don’t take stock tips from me.
What I can tell you is that Facebook still is the largest social network on the planet with over 900 million monthly users, almost 400 million of whom logged on at least six out of the last seven days (as of March 2012.) People use Facebook in 70 languages, and over 300 million photos are uploaded daily. 3.2 billion “likes” happened in the first quarter of this year. You may read that they’re not as popular with the younger kids or that they don’t have room to grow. I call shenanigans. There’s still a lot of life in this puppy.
Is Facebook perfect? No. There are lots of things I’d change if I were Zuck. But what’s important for my clients and friends to understand is that Facebook has become infractructure on the Internet. People use their Facebook IDs to comment on other websites, login to other sites, and share from other sites back to Facebook. If Google is a ‘database of intentions,’ tracking people’s searches to derive what they’re going to do or hoping to do, Facebook is becoming a ‘database of actions.‘
We went to this specific restaurant and we liked it. We took this photo here, at this location, showing that we didn’t just search for this place – we found it, enjoyed it, and shared it.
If you’re a small business, you might enjoy my recent column about a series of webinars from Facebook’s Small Business Team on how to use their ads more effectively. They’re obviously trying to make the platform easier to understand for the lower-spending but more plentiful small businesses of the world – so take advantage of it and learn more about how to make your home page more effective, target your audience, and more. Contact me if I can be helpful in this regard.
We’re not going “Dark” here to protest SOPA. Instead, I’m leaving this post on the front of the site to give you links to some important places where you can take action. Please do take action, specifically, go to http://americancensorship.org/ and send a note to your Senator or Congressman.
Over on LinkedIn, Des Walsh asks about the value of Google+ for small businesses. A few people there note LinkedIn’s great business value. I find I’m using it less and less. LinkedIn has turned into a networking free-for-all with people connecting to anyone at all. I keep only people I know, for real, in person, in my network. It also helps me be sure that if someone I value asks for an introduction, I actually know both sides and can make a true introduction, not just a pass-along.
Then there’s Facebook. People question the value of a ‘friend network’ for business. But, Who better to recommend you business than real friends – which is where Facebook excels. I saw this post from Anthony Kirlew today on “How Small Business Owners Miss the Mark with Facebook” and it resonates for me in the direction of Google+. Both of these networks need to bring in the concept of closeness, reputation and trust before they’re going to truly see their value.
So, what is Google+, and why should you pay attention? It is a social network, with circles of your contacts at the center. You can make a circle of work folks and “huddle” with them in a shared mobile text messaging type environment. You can “hang out” with your friends via a video and audio chat room. You can see news you care about via sparks (which needs a lot of work to get to the value of Google Reader). And there’s photo sharing, integrated from Picasssa. So, a lot of the same stuff as Facebook and Twitter.
Google+ can take a giant leap ahead if they take the circles concept and add some trust and reputation characteristics. For those not yet using Google+, the concept of circles is simple – you put people into circles like “Friends” and “Family” and you can filter what you see based on the circles. You can also filter what you share, so your friends see the fun night out pictures, while your family is unaware of them.
Of course, Facebook and Twitter already have Friend lists and Lists, respectively, but neither is very good. Twitter gives no tools to help manage the contacts you already have to put them into lists, and Facebook has tried to hide the lists I spent time making to make their interface “cleaner.” What they’ve done is make it harder for me to keep up with specific groups of people. I’m hoping Google+’s circles will force Facebook’s friend lists back to the front page where they can be effectively used.
Google may be “late to the party” with G+ but they are clearly working to learn from LinkedIn and Facebook and innovate on their own mistakes with Buzz.
Finally, there’s the “take over the world” strategy for Google+. I thought a lot about this when I wrote about Google Wave in Mashable last year, but Mashable never published a chart I created. The chart was about Wave, so I’ll re-do it below.
In Google+ Now?
Google Related Property
Picture Upload and editing
Google Docs, Blogger
Google Docs, Google Shared Spaces
Google Voice, Gtalk
Related to your Google Address Book
Currently Difficult but they are working on it
Gtalk, Gmail Contacts
Difficult to search, but easier to filter via circles
Google search, new Google Social Search,
Embeds via YouTube
No, but just needs a simple bookmarklet or browser extension
Predict this will happen very shortly, plus APIs to integrate with ShareThis/AddThis will happen quickly too
Android App, Apple App coming, HTML 5 interface available now
Google Mobile Ads
Checkins Show in Google+ Now, and the Android client shows “Nearby” activity already
Google Local, Google mobile ads, Google social ads, Google Offers
The fact that they can bring in Google Offers (local deals) that connect to Google Places (location, check in and verified business listings), search and advertising (including mobile ads) and a “Nearby” function is in their network from the start, and you have a very powerful potential.
We’re telling them who we’re closest to, and according to some folks using Google+, they’re calculating interactions to see our actual nearness and interactions with each other. If they can figure out a way to keep user’s trust (which they lost with Buzz) better than Facebook (up there with used car salesman in the trust category) and let us discover and work with reputational information about each other (something LinkedIn could have done long ago), again, I see a lot of power.
Wired Workforce, Networked CSR (corporate social responsibility) is the title of a white paper I wrote with Tom Watson about the use of social media in CSR. It was published in cooperation with the Heyman Center for Philanthropy and Fundraising at NYU, where I teach a social media course. The paper was sponsored by JK Group and we’re launching it today at JK’s Forum on Philanthropy.
You can read more about the paper via this post at OnPhilanthropy.com called “Social Media and CSR.” The post also has the paper embedded for your reading pleasure. We welcome your comments.
…use of game play mechanics for non-game applications (also known as “funware“), particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications. Gamification works by making technology more engaging, and by encouraging desired behaviors, taking advantage of humans’ psychological predisposition to engage in gaming.
Applications like FourSquare use the “Mayor” badges and “points” for check-ins as incentives and encouragement to continue to use the app. We are all animals at some level – we like positive reinforcement, the emails that “so and so is following you” or “John is following your updates” and similar devices that give us incentives to keep doing what we’re doing. This isn’t a new phenomenon.
I remember just a few years ago when suddenly, all my friends were in the Mafia. They all turned into hit men (and women), looking for territory, weapons, and followers. Yes, sometime in 2008, (but it’s unclear when), this game got really popular, and quickly died off. But for a while, people were very enthusiastically asking for help, support, followers, endorsements, and more. It quickly grew to be too much noise, and I tuned it out. And now, along comes Empire Avenue.
Empire Avenue is a “stock market” type game where you buy shares in others who are online. If you want to join, you can try my link http://empireavenue.com/?t=kkox6vka which gets both of us credit (full disclosure) for your joining in that way. The “value” of a particular “stock” or person (or brand – I’ve noticed both Ford and Intel on there so far, and Ford has invested in my profile) goes up based on interactions here in the social web.
Here’s a ticker showing my stock:
The more online social interactions, the more my stock will go “up.” In some senses, this is a prediction market about the value of someone’s online influence.
I’ve invested in some friends (mostly ‘real friends’ and not just people I know online ; the “words for friend” is always a problem). I’ve connected my social accounts. But in order for my value to grow (and hey, I’ll admit to being a bit ego driven here), I have to post and contribute online. I do that pretty naturally, but will Empire Avenue change my behavior?
I’ve already thought of some ways to add posts and have connected my Inc. blog in addition to my personal and company blogs. The main way to “grow your value” in this system is to contribute (and also to be part of the site, log in, etc.).
Is Empire Avenue a better way to predict influencer value than Klout or similar systems? Or even general research – finding people who are of value in specific communities? Tough to know for now – I’ve just started using it, and I don’t know the volume of data or quality of data they’re collecting. I will be looking into that more soon. For now, hope you’re long on HOWARDGR.