Tag Archives: socialmedia

Social Media Jungle – Intro Remarks Pulver and Brogan

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Social Media Jungle –
These are real-time notes. Typos included.

Jeff Pulver
Presence is the key to Social Media – from “dial tone” to presence – which will trigger conversation more directly than just dial tone – whether FB or Twitter or other.
Based on your relationships and what you’re sharing – that is what triggers business and relationships

Chris Brogan
Raising Armies and Navigating the 7 Seas of Blogging
–    There was the Naval/ Queen’s fleet – England would try to fight America, but we fought in a non-standard way. SO England found Pirates to fight for them.
–    English cared about the paint job on their ship. Pirates didn’t. They just did what was asked of them.
Difference between Engineers and Marketers – “This is how we do stuff” vs. “We’re going to die! Oh, wait, my mistake.”
Get over the notion that we’re doing some thing cool, and DO SOMETHING with it.
At end of Matrix – Neo realizes he no longer has to Dodge the bullets – he can just manipulate the data.
SO Ignore the leadership who don’t get it – and work with people who do or who want to get it.
2009 – Work outside your own company framework and engage with them. Build virtual group, teams, organizations and engage.

UPDATE: My comment – This year, 2009, should be the year we stop telling people they “don’t get it” and what I hope to do this year is to make sure everybody gets it.

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Back to the Social Media Jungle once more

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On Wednesday, Jeff Pulver’s Social Media Jungle conference will run at the Consumer Electronics Show. Dean Landsman and I will be speaking about the Challenges of the 3 Screen World – namely, your computer, TV and mobile device. There are many ways we interact with information in all these media, and we’ll discuss what customers (the people formerly known as consumers) are looking for, who’s doing a good job giving it to them, and what you need to know to reach these people. (These people being, of course, most of America.) We’re also thinking about how Social Media and technology change across the 3 screens – you’re not doing Facebook on your TV – yet – but where are the things that make this easier? You’ll have to see us Wednesday in Vegas to find out more.

Jeff previously ran a smaller Social Media Jungle event at his Pulver.com offices, and you can see our previous presentation at the Social Media Jungle 08 as well as a video of our talk.

Motrin Gets a Headache while Ford needs no new media bailout

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This month has been an interesting one in the New Media world. In the early part of the month, Motrin was attacked by an army of Mommy Bloggers and Mommy Twitterers. Motrin ran an ad online with corresponding print campaign discussing “baby wearing” – the practice of putting babys in packs, slings and other devices to help moms carry them. The premise was “this can hurt your back – try Motrin.” The actual execution to me was tone deaf, but to many Mom bloggers and Twitters was offensive. The traffic started to grow on Twitter, with links to posts from Mommy bloggers expressing outrage at the perceived slight. There was even a 9 minute YouTube response with pictures of moms carrying babys and Twitter posts. This all happened on a weekend, but by Sunday night, Kathy Widmer, VP of Marketing had taken down the ad and replaced it with an apology. I’ll get to my take on that response in a second. Continue reading →

Pulver’s Social Media Jungle at CES 2009

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After participating in Jeff Pulver’s Social Media Jungle last month, Dean Landsman and I were asked to give a talk at the SMJ at the Consumer Electronics Show 2009 in Las Vegas.

I am honored to be asked to participate. The Social Media Jungle event had great value because all the speakers were real practitioners, speaking from experience, not selling, but explaining how they do what they do. The event had a very high signal to noise ratio. Continue reading →

Slides from the Strategic Web Insights Group (SWIG) lunch at McKinsey

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Last week I participated in a SWIG lunch, thanks to Dan Mooney at McKinsey.

As promised, here are my slides, (which are a variation on the deck I presented at the IABC’s Research and Measurement event in Toronto). Please share and let me know your comments.

Everything I Needed to know about Social Media Influencer Outreach I Learned from Rock and Roll

View SlideShare presentation or Upload your own. (tags: outreach socialmedia)

Social Media and the Election

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I spoke on a panel last week for the Columbia Business School Alumni group about Social Media and the election, and while we suspected it, we didn’t know for sure if many of our predictions would come true. However, with Obama as President-Elect, many social network commetators are discussing what the key elements of the success were, and how they can be used by your company or organization.

Many of my Social Media colleagues note that brand is no longer about “what you say your company stands for, but what your customers tell you it stands for.” (I can’t find the original reference for this quote, but it is constantly repeated. Personality Not Included by Rohit Bhargava is a good place to look for info about this concept.) Continue reading →